Waitrose tasting team serving shoppers

Bring your brand to life at Waitrose

In‑store tastings, car park sampling and hero site activations—bookable online.

70
Stores for tastings
25+
Store minimum per booking
6 hrs
Standard tasting

Hero options include Kings Cross Wine Bar, John Lewis Oxford Street Foodhall windows & Canary Wharf Stunt Space.

Choose your experience

In‑store tastings

Trained L2 Food Safety ambassadors. Post‑event reporting: engagement, samples, conversion% & NPS.

Car park sampling

Meet customers on arrival and prime purchase before they enter the store.

Kings Cross Wine Bar takeover

Branded experience with ticketed sessions & social support; avg +12%–120% WoW sales uplift per product.

Oxford St Foodhall windows

Own one or both windows at John Lewis Oxford Street with weekly tastings and Wine Bar serve.

Canary Wharf stunt space

High‑footfall 2.5m × 2.5m space for experiential mechanics (~90k transactions/week on average).

Store social media marketing

Extend reach via participating store channels.

Sampling conversation at counter

Discovery at the shelf

Try‑before‑you‑buy moments that convert.

Team with sampling trike outside store

Meet them on arrival

Car park sampling to prime purchase.

Team smiling by Waitrose entrance

Amplify

Store social support to extend reach.

How it works

  1. Choose your activation type and dates.
  2. Select stores/regions and sample volumes.
  3. Book online and receive your activation pack.
  4. Report two weeks post‑event with engagement, samples, conversion% and NPS.

Darkstore sampling via Waitrose.com is also available (10,000 units per location/week; chilled/frozen subject to approval).